The Project…
Titus Accounts is an accountancy firm that provide the full spectrum of financial services to both sole traders and big corporations. Their managing partner, Jack Moorley, has extensive experience within the industry both running Titus and working in other businesses, so he had a clear vision as to what he wanted the company’s brand to say.
Our main challenge here was that Titus, like ourselves, is part of the Deity group: a formation of 6 companies that cater to everything a business could need. Titus needed a brand identity that was both cohesive with the other 5 in the group, but strong enough to stand alone if needed. We worked very closely with Jack to form a modern brand that oozed confidence and reliability while showing potential customers that this was no out-dated financial firm.
We provided a logo, core brand identity, business cards, web design, search engine optimized content and hosting for the web domains; as well as e-mails, social media accounts and employee handbooks that explained the new direction of the company’s visual brand.
Project Details
Client TITUS Accounts
Date 01/03/2017
Skills Branding, Web Design, SEO, Marketing, Social Media Management.
Web Design
The web design process for Titus Accounts was carried out with continued communication with the client. The company had recently been re-named, and needed a completely new brand strategy. The old website, when put to a focus group, had more resonance with the technology industry than the financial one, and so we had to carefully construct an online presence that gave the right message.
The website was a big build, and required a lot of custom made coding to meet the clients requirements. At MUSE we offer a completely bespoke package, and so we created a web design that was sleek, smart, reliable and efficient – and content that got Titus onto the first page of google within 3 days of optimization.
Business Tools
Within this project we supplied the client with various business and marketing tools to fit the brand including business cards, letter heads, presentations for employees and custom e-mail templates for marketing campaigns. These elements are key to delivering a brand consistently and professionally to the audience.
